After the opening-night pour on Friday, November 20, every wine, beer, cider and spirits tasting at the SoWa Power Station falls on a Tuesday, Wednesday or Thursday evening. So do all three Country Nights.
Saturdays and Sundays still have live music and the longest hours. On the schedule, though, the tasting tables sit between 550 Harrison Ave and the end of a workday. That makes the weeknight market the one that rewards living a few blocks away.
A Market That Now Opens Before Thanksgiving
The event has a new name and an earlier start this year. SoWa is billing it as the 11th Annual SoWa Christmas Market, running November 20 through December 27, 2026, at the Power Station. Last year it was the 10th Annual SoWa Winter Festival, which ran November 28 to December 28, 2025, and opened on Black Friday. The 2026 market opens eight days earlier, so a full pre-Thanksgiving week now comes before the holiday shopping rush.
That earlier start also tightens the handoff on the block. The SoWa Open Market holds its last Sunday of the season on November 15, from 11 a.m. to 5 p.m., free, at 500 Harrison Ave. and Thayer Street. Five days later, the Power Station opens at 4 p.m. on Friday, November 20. The neighborhood goes from its outdoor season to its indoor one in less than a week.
Every Tasting After Opening Night Falls Tuesday Through Thursday
Opening night pairs Bully Boy Distillers and Schilling Beer Co. with Matt Koelsch on stage from 6 to 9 p.m. From there, the tastings schedule and the entertainment lineup line up night by night:
| Date | Night | Tasting | On stage |
|---|---|---|---|
| Nov. 24 | Tuesday | Chattermark Distillers, High Limb Cider | Anna Daley Young, 5 to 8 p.m. |
| Dec. 1 | Tuesday | Gunpowder Distillery | Stefan Couture, 5 to 9 p.m. |
| Dec. 2 | Wednesday | Mast Landing Brewing Company | Maddi Ryan, 5 to 9 p.m. |
| Dec. 3 | Thursday | Lo Siento Caliente Tequila | Country Night |
| Dec. 8 | Tuesday | Flag Hill Distillery, House Wine | Stefan Couture, 6 to 9 p.m. |
| Dec. 9 | Wednesday | St. George Spirits | Steve Rondo, 6 to 9 p.m. |
| Dec. 10 | Thursday | 2XO Bourbon, Casa Mexico Tequila | Country Night |
| Dec. 15 | Tuesday | Lo Siento Caliente Tequila, Sierra Nevada Brewing Co. | Stefan Couture, 6 to 9 p.m. |
| Dec. 16 | Wednesday | Fernet Branca, Borghetti Coffee Liqueur | Maddi Ryan, 6 to 9 p.m. |
| Dec. 17 | Thursday | Green Mountain Distillers, Oxbow Brewing Company | Country Night |
| Dec. 22 | Tuesday | Bissell Brothers | Anna Daley Young, 6 to 9 p.m. |
| Dec. 23 | Wednesday | Chattermark Distillery | Gabby Patrice, 6 to 9 p.m. |
No weekend date carries a tasting. The Saturdays and Sundays fill with daytime and early-evening sets instead. On Saturday, December 5, Stefan Couture plays from 11 a.m. to 2 p.m., Anna Daley Young from 3 to 6 p.m. and Kaliloops from 7 to 10 p.m. On Saturday, December 12, Kaliloops and Anna Daley Young give way to Slackville at 7 p.m. Weekends at the Power Station are built for long visits. The tasting nights fit a shorter after-work visit.
Thursdays Stack the Most Into One Evening
Thursday is the night when the two kinds of programming overlap. All three Country Nights fall on Thursdays: December 3, 10 and 17. Each one runs the mechanical bull from 5 to 9 p.m., with JP Line Dance leading from 6 to 9 p.m. Each of those Thursdays also has a tasting: Lo Siento Caliente Tequila on December 3, 2XO Bourbon and Casa Mexico Tequila on December 10, and Green Mountain Distillers with Oxbow Brewing Company on December 17.
Tuesdays and Wednesdays are quieter, with one musician and one or two producers. These nights repeat a familiar handful of names. Stefan Couture plays three Tuesdays in December, Maddi Ryan plays two Wednesdays, and Chattermark comes back on December 23 after pouring on November 24. If you plan to go more than once, the weeknight schedule keeps a steady rhythm from week to week.
December Adds an Hour to Each Weeknight
The schedule gets more useful after work as the season goes on, because the hours change on December 1:
- November, Tuesday to Thursday: 4 to 8 p.m.
- From December 1, Tuesday to Thursday: 4 to 9 p.m.
- November Fridays: 4 to 9 p.m.
- December Fridays: 4 to 10 p.m.
- Saturdays: 10 a.m. to 9 p.m. in November, 10 a.m. to 10 p.m. in December
- Sundays: 10 a.m. to 7 p.m. throughout
That extra hour lines up with the tasting calendar. Eleven of the twelve weeknight tastings after opening night fall in December, when the doors stay open until 9 p.m. and most of the matching sets end then too. November 24 is the one weeknight tasting in the shorter 4-to-8 window, with Anna Daley Young playing from 5 to 8 p.m.
December 4 Lines Up With First Friday
The one Friday in the run that adds to the weeknight pattern is December 4. That evening, SoWa First Fridays opens the artist studios at 450 and 460 Harrison from 5 to 9 p.m., free. A short walk down Harrison, the Power Station is on December Friday hours until 10 p.m., with Sean McMahon playing from 6 to 10 p.m.
Because the market stays open an hour after the studios close, you can do both on foot. Visit the studios first, then finish at the market. The November First Friday falls on November 6, two weeks before the market opens, so December 4 is the only date of the season when the two overlap.
Dinner Is Already Inside the Power Station
A weeknight visit works as an evening out partly because the food is in the building. The posted vendor roster lists more than 100 makers. Its food and drink section includes Eataly, Big Little Pies, Chicken & Rice Guys, Pieson's Pizza, The Butcher's Grill, Native Colombian Food, Mr. Petisco and MexiBites. For something sweet, there are Uncommon Ice Cream, Petite Sakura Bakery, Crepe Shop, Lucy and Jane Matcha and Palak's Chai Cart.
The gift aisles are also set up for repeat visits, where you can pick up one thing at a time. Gourmet gifts include DaVinci Chocolatier, Mount Cabot Maple, Golden Rule Honey, SRL Chocolatiers and Torre di Gamberaia. For the home, there are Julo Pottery Co, Charged Glassworks and WeAre Pottery. Apparel includes Smittens and Gooseberry Leather Company. The pets section has 2 Dogs Treats, Best Friend Supplies Co. and Proud Dog Apparel. The stationery and prints section includes Fridgedoor, Miramar Prints and The Mosaic Guy.
The Details Before You Walk Over
- Admission is $10. Children 12 and under get in free.
- Mondays are closed for the whole run, so the weeknight market runs Tuesday through Thursday.
- Thanksgiving week: the market is open Tuesday, November 24, and Wednesday, November 25, closed on Thanksgiving Day, and open Black Friday, November 27, from 10 a.m. to 7 p.m. On Black Friday, Better Late Boston plays from noon to 3 p.m. and Anna Daley Young from 4 to 7 p.m.
- The last week: the final weeknight tastings are December 22 and 23. Christmas Eve hours are 10 a.m. to 4 p.m., the market is closed on Christmas Day, and the season ends Sunday, December 27.
- Parking at the site is $10, cash only.
- Address: SoWa Power Station, 550 Harrison Ave., Boston, MA 02118.
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